Archive > April 2007

Strawberries & Champagne Package Design

Problem: Design an identity and packaging to convince consumers to purchase this fragrance line from a small upscale women’s boutique, because you can’t get this anywhere else. Solution: Black background shows sophistication, and red lettering is seductive. Hand-drawn script adds a touch of a handmade quality whereas the sans-serif font for content info is modern. […]

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