Strawberries & Champagne Package Design

Problem:
Design an identity and packaging to convince consumers to purchase this fragrance line from a small upscale women’s boutique, because you can’t get this anywhere else.

Package Design and Production
Solution:
Black background shows sophistication, and red lettering is seductive. Hand-drawn script adds a touch of a handmade quality whereas the sans-serif font for content info is modern. I used bubbles to convey Champagne, and red circles to symbolize strawberries. All the packaging has printed interior of swirling red on red circles to reiterate the bubble.

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