Fall Kickoff Poster

Problem: To convince youth that they should ask their parents to attend a church-hosted overnight event to kickoff the start of the school year, instead of staying at home. The client had specific examples of the style they wanted, and provided copy.

Solution: After researching this busy, distressed style I decided to use orange and green to symbolize fall. It needed to be gender neutral. Scanned images of a dried leaf and raindrop icons are meant to mimic the temperature and weather we have here in Portland, Oregon. Distressed and irregular letters make this visually playful to get theĀ  youth excited about attending. The most important information is placed in a starburst pattern where it draws your eye.

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